James Hasik: Marketing Military Innovation: Lessons from the MRAP Program

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James Hasik is a political economist studying innovation, industry, and international security. He serves as a senior research fellow in the School of Business at George Mason University, and a non-resident senior fellow in the Defense Technology program at the Center for European Policy Analysis. Since September 2001, he has been studying global security challenges and the economic enterprises that provide the tools to address them.

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08 January 2022

Marketing Military Innovation: Lessons from the MRAP Program

This coming Thursday, I will be talking on a video seminar about my new book Securing the MRAP: Lessons in Marketing and Military Procurement, Texas A&M University Press, 2021). The event will hosted by our research center, the Center for Government Contracting, at George Mason University, and moderated by our Senior Fellow Stephanie Halcrow. I will be in the company of three of the people most responsible for making it happen: program manager Paul Mann, “Mother of MRAP” Susan Alderson, and marketing executive Damon Walsh. Registration is free, and available here.

Posted at 09:13 | Permalink

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Books

Articles

How to Bail Out a Defense Contractor: Cases on Securing a Supply Chain in Extremis
in Defense Acquisition Research Journal, April 2021 (vol. 28, no. 2)
On Conglomeration: When should government accede to conglomerate mergers in the defense industry?
in the Journal of Law, Economics, and Policy, Fall 2020 (vol. 15, no. 2)
Beyond the Third Offset: Matching Plans for Innovation to a Theory of Victory
in Joint Force Quarterly, October 2018 (no. 91)
Innovation Before Scale: A Better Model for Transnational Armaments Cooperation,
in RUSI Journal, October-November 2016 (vol. 161, no. 5)
Mimetic and Normative Isomorphism in the Establishment and Maintenance of Independent Air Forces,
in Defense and Security Analysis, September 2016 (vol. 32, no. 3)
Defense Entrepreneurship: How to Build Institutions for Innovation Inside the Military,
in Joint Force Quarterly, April 2016 (no. 81)
“Outside their Expertise”—the Implications of Field Manual 3-24 for the Professional Military Education of Non-Commissioned Officers,
in Small Wars and Insurgencies, October 2014 (vol. 25, no. 5/6)
Better Buying Power or Better Off Not? Purchasing Technical Data for Weapon Systems,
in Defense Acquisition Research Journal, July 2014 (vol. 21, no. 2), pp. 694–714
Beyond the Briefing: Theoretical and Practical Problems in the Works and Legacy of John Boyd,
in Contemporary Security Policy, December 2013 (vol. 34, no. 3), pages 583-599
Learning in Counterinsurgency: What Do We Really Know?
in Defense and Security Analysis, September 2013 (vol. 29, no. 3), pp. 203–217

Book Chapters

Alessandro Marrone and Michele Nones, editors, Instituto Affari Internazionale, March 2019: Europe and the Future Combat Air System
William H. Natter III and Jason Brooks, editors: American Strategy and Purpose: Reflections on Foreign Policy and National Security in an Era of Change
Alastair Finlan, editor: The Test of Terrorism: Responding to Political Violence in the Twenty-First Century
Paul Brister, William H. Natter III, and Robert R. Tomes, editors: Hybrid Warfare and Transnational Threats
Manolis Priniotakis, editor: Countering Insurgency and Promoting Democracy
Angela Sapp, editor: The Faces of Intelligence Reform: Perspectives on Direction and Form