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08 January 2022

Marketing Military Innovation: Lessons from the MRAP Program

This coming Thursday, I will be talking on a video seminar about my new book Securing the MRAP: Lessons in Marketing and Military Procurement, Texas A&M University Press, 2021). The event will hosted by our research center, the Center for Government Contracting, at George Mason University, and moderated by our Senior Fellow Stephanie Halcrow. I will be in the company of three of the people most responsible for making it happen: program manager Paul Mann, “Mother of MRAP” Susan Alderson, and marketing executive Damon Walsh. Registration is free, and available here.
 

 

Posted at 09:13 |

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About

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James Hasik is a political economist. He serves as a senior research fellow at the Center for Government Contracting in the School of Business at George Mason University, and a non-resident senior fellow in the Defense Technology program at the Center for European Policy Analysis. Since September 2001, he has been studying global security challenges and the economic enterprises that provide the tools to address them.

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