Back in September, just after I last commented here on the ongoing dispute over the US Army’s selection of Oshkosh as its new supplier of its Family of Medium Tactical Vehicles (FMTV), I was asked by how much I thought that Oshkosh had underbid. Yesterday, I was asked by someone completely different how BAE could have so clearly overbid. (I’m still to be asked about Navistar, but I’ll not be surprised to get that call.) Could both assertions be true? Could neither be true? While the details of the bids may not be completely public, the essence of two of them has clearly leaked. Referring again to the issue brief written in September by Loren Thompson (“Army Truck Award Looks Very Suspicious,” Lexington Institute, 8 September 2009), we all understand that BAE Systems bid 21 percent below its own current price for FMTV trucks, but that Oshkosh had bid fully 30 percent below. That is, as Loren put it a week ago:
On price, the Army accepted a bid from Oshkosh that is 30% below the price BAE Systems is currently charging for the vehicle -- even though Oshkosh, with no direct experience in manufacturing the product, must turn out a vehicle with the same performance specifications and features, using many of the same suppliers.
(“FMTV: How The Army Erred,” Lexington Institute, 4 November 2009)
On the surface at least, that makes for a darn good question. Moreover, this issue of alleged underbidding is likely to continually resurface, as the Pentagon attempts to work its way through a flat or declining budget that cannot accommodate all its desires. As it so tries, the military services may find competing, lower bids from new entrants rather alluring. In the long run, however, they’ll only find them satisfying if the companies in question can actually deliver. So, as important as this may be in the long run, what more can we say about this case? We’ll center here on Oshkosh: as a company with narrower scope than BAE Systems, its financial statements and press releases are more revealing of its operations.
To begin, consider Oshkosh’s business portfolio in military trucks at the time of its bid. While Oshkosh recently won the contract for the Army and the Marine Corps’ MRAP All-Terrain Vehicles (M-ATVs), production hadn’t started by the time the bid went in. Oshkosh did have, however, considerable experience building the Army’s Family of Heavy Tactical Vehicles (FHTV), the Marines’ (heavy) Logistic Vehicle System Replacement (LVSR), and the Marine’s Medium Tactical Vehicle Replacement (MTVR). That’s a lot of experience in how to make military trucks. That says nothing about its experience in the rather more competitive (civil) speciality truck and construction equipment markets—for its part, BAE Systems only sells trucks to military forces.
From government contracting records, Oshkosh knew how much BAE Systems was being paid for the trucks. Since this was a build-to-print competition, Oshkosh also had the bill of materials (BOM), which it could break down and cost item-by-item. With those estimates, and its running production lines, the company’s bid team could sketch detailed processes for how to source the parts and build the FMTVs in its own facilities. The team could also estimate how much each step in the process would cost, and identify the rate-limiting steps that merited the closest attention in subsequent process improvement.
All this should be fairly obvious, even if it does make for a dramatic amount of information. But what else can be observed publicly for competitive comparison? Still quite a bit:
Schedule. To start, consider BAE Systems’ recent record in the FMTV program. According to Inside Defense earlier this week, BAE is 850 trucks behind schedule. The Army is said to be less than thrilled, but to understand the challenges of producing the vehicles both at high volumes and with a constant flow of engineering changes recommended by battlefield experience.
All the same, Oshkosh’s current military production programs do not appear to be straining the company. Consider its most recent and urgent award, the M-ATV. Through the end of October, according to its sequence of press releases, Oshkosh had delivered at least 735 M-ATVs, and is now ahead of its own schedule to build 1,000 M-ATVs monthly by December. From that point, the company will finish the Pentagon’s current orders before the end of April, and low-rate production of new FMTVs isn’t scheduled to begin at Oshkosh until April. From there, the FMTV contract calls for 23,000 trucks and trailers over five years, or fewer than 400 monthly at full-rate production. That’s roughly 60 percent of BAE’s peak production this past year. Overall, Oshkosh’s FMTV production would neatly follow its M-ATV production, and at its peak, be considerably less taxing.
Capacity. That, however, is just the story for Oshkosh Defense. With its construction equipment and specialty truck business sharply down over the past two years, Oshkosh as a whole has plenty of space in its factories for military production. Some of its M-ATV work has been assigned to a factory in Pennsylvania that, in better economic conditions, would be producing JLG construction equipment. As I will highlight below, that space needn’t all be used, but it is available. That availability also points to how Oshkosh has plenty of furloughed staff who’d be happy to get back on the line.
Staff. By Business Week’s recent estimate, after Oshkosh’s recent divestiture of Dutch trash truck manufacturer Geesink Norba, the company has about 12,400 staff worldwide. Oshkosh doesn’t indicate how many staff work in which subsidiary, but we can estimate this from the revenues associated with each, if we assume that the ratio of sourcing to in-house work is roughly constant across Oshkosh’s various vehicle and construction equipment operations. By that figuring, and allocating their share of corporate staff, Oshkosh Defense probably accounts half the company’s total employment, as it accounted in 2009 for 49% of the company’s annual revenue. Those (presumably) 6,200 people generated completed work worth $2,594.8 million (see below), or roughly $418,000 per person.
According to today’s Chicago Tribune, Oshkosh has hired or rehired 1,400 staff to build the 6,200 M-ATVs that the Pentagon has so far ordered for about $3.2 billion. That was a bit above the 850 to 1,150 staff that Oshkosh had forecast hiring back in July, but after all, the Pentagon’s intended order has almost tripled since then. Since the M-ATV is close to full-rate production now, it’s likely that the company is fully staffed up for it. Compared to the rest of the business, that’s impressive daily productivity, though it’s very possible that Oshkosh is granting lots of overtime to get the job done.
However, after winning the M-ATV contract, but before winning the FMTV contract, Andy Hove, president of Oshkosh Defense, told Crain’s Detroit Business that the latter program would add only 100 to 200 staff at the company. Many of these, he said, would be in southern Michigan, and that has the sound of program management and engineering positions near Army Tank & Automotive Command (TACOM) headquarters. As production of the M-ATV will end well before production of the FMTV is to begin at Oshkosh, Andy’s comment about additional hiring strongly suggests that Oshkosh will build the FMTV with not more than dedicated 1,500 staff. By comparison, note that BAE Systems produced over 8,000 FMTVs in Sealy, Texas last year with about 2,500 staff. That suggests that Oshkosh’s production staff will be just 60 percent of BAE Systems’ current staff, and in any case, will make up about a quarter of the total staff at Oshkosh Defense. That’s a fairly manageable number.
Finances. Excluding non-cash charges related to discontinued operations at Geesink Norba, all of Oshkosh essentially broke even in its just-ended 2009 fiscal year, earning $3.8 million on $5,300 million in sales. The Oshkosh Defense subsidiary, however, did much better, contributing $403.3 million in operating profit on 2,585.8 million in sales. Actually, Defense at Oshkosh has been on a roll since at least the end of 2007, with consistently double-digit contribution margins (CMs):
| ($ MM)
|
1Q 2008
|
2Q 2008
|
3Q 2008
|
4Q 2008
|
1Q 2009
|
2Q 2009
|
3Q 2009
|
4Q 2009
|
| Revenue
|
398.4
|
450.9
|
489.4
|
553.3
|
543.8
|
590.2
|
605.4
|
855.4
|
| Op. Prof.
|
63.9
|
59.7
|
66.5
|
75.1
|
73.7
|
75.0
|
92.9
|
161.7
|
| CM
|
16.0%
|
13.2%
|
13.6%
|
13.6%
|
13.6%
|
12.7%
|
15.3%
|
18.9%
|
space
This money is coming from mostly five sources: new FHTVs, new LVSRs, new MTVRs, replacement parts for those trucks, and TAK-4 suspensions for existing MRAPs. Only in the last quarter did significant sales of new M-ATVs begin, and these were responsible for about $100 million in revenue. As the contribution margin actually increased in that quarter, it’s highly likely that Oshkosh is making money on the M-ATV program specifically.
Facilities. According to BAE Systems, the current FMTV factory in Texas has over 800,000 square feet of production space. According to Oshkosh, all of Oshkosh Defense has somewhat more than one million square feet. More space might seem better, but utilized space is costly, so the footprint of a factory is a strong signal of its cost-efficiency. That’s a leading reason that the lean manufacturing movement stresses constant efforts to reduce required floor space. These two numbers, then, lead us to question just how efficiently BAE Systems is using its space, and whether its mastery of automotive production processes are at the same level as Oshkosh.
Supplier management. In March, Oshkosh told Defense Industry Daily that over 90 percent of the BAE Systems’ suppliers in the FMTV program were also suppliers to Oshkosh. Since prices for industrial products are hard to observe, it’s not uncommon for a single supplier to charge significantly different prices to multiple customers for what’s essentially the same part. In my own consulting work, I’ve even seen single suppliers sell the same part for significantly different prices to multiple divisions of the same company. Good supply management ferrets out those differences. It also figures out how to reduce costs common to all the participants in the supply chain, in a win-win way. All of Oshkosh’s suppliers use a common software application for cost-estimation, so expected costs should reasonably conform to parameters understood from the FHTV, LVSR, MTVR, and M-ATV programs. Thus, to answer Loren’s question above, Oshkosh is indeed using many of the same suppliers that BAE is, but it could very well be using them better. As we’ve seen from the commercial automotive industry, good supplier management is sometimes a decision competitive edge.
So, from all this, what can we say about Oshkosh’s bid on the FMTV program? When it bid, the company knew that
- it was making double-digit margins in the analogous FHTV, LVSR, and MTVR programs
- it was having little problem meeting its several schedules, while BAE was having a lot with its one
- it would build, at full rate, less than 60 percent of BAE’s production last year
- it could do so with about 1,500 people, or about 60 percent of BAE’s staff
- it could make do with far less production space
- it understood the cost structures of 90 percent of BAE Systems’ FMTV suppliers
Although we can’t be certain, it’s possible that BAE Systems was bidding on an operation that would retain what was effectively surge capacity that it didn’t need, in both people and space. It could have planned future cutbacks insufficiently aggressively. It could have just plain been paying too much for parts. Whatever the case, what’s fairly clear is that Oshkosh was not an inexperienced bidder. It knew a lot about BAE’s operations before it started sharpening its pencil.
That pencil-sharpening of competitive bidding leads to an important point about the limits of bureaucratic rationality, and the utility of market processes in driving efficiency. In this competition, the Army received three bids, but underneath each of these known prices lie two other figures: each company's expected cost, and the actual cost that each company could eventually attain in production. To use one of Donald Rumsfeld's better-known constructs, the bids were known-knows. The eventual actual costs were unknown-knows, in that one of them would eventually be revealed in the performance of the contract. A priori, however, the expected costs were and remain almost unknowable to a fine degree of precision. The contractors could estimate their costs based on codified experience and even tacit knowledge, but could not be sure in advance that they had it right. Still, if this were so for the contractors, it was all the more so for the Army and the GAO.
In short, to answer the questions that launched this analysis, it’s possible that Oshkosh underbid, but the evidence suggests that this is not likely. It’s possible that BAE overbid, but that’s a matter of what BAE could attain with its existing cost structure and managerial capacity. We just won’t know until Oshkosh starts building FMTVs, and begins reporting its quarterly earnings. At that point, we’ll watch to see whether the contribution margin holds up at Oshkosh Defense. If it doesn’t, the Army still shouldn’t get alarmed unless this one program manages to put Oshkosh into financial distress—and that is extremely unlikely. The FMTV rebuy contract is a fixed-price, build-to-print deal. If Oshkosh did indeed bid too low, then the taxpayers and the Army will benefit, and Oshkosh’s shareholders can take the issue up with management.
This, then, gets to the fundamental trouble that I have with any protest after a fixed price competition. If the protestors are arguing that the Army could not possibly trust Oshkosh to do the job for less, then they are implicitly stating that the competition was effectively a sham. If no one but the incumbent could be trusted at such a low price, what was the point of taking bids? Merely to provide stalking horses? Since Oshkosh and Navistar had nontrivial bidding costs, asking for those bids with no real possibility of winning borders would border on dirty pool.
For this reason, I would advise the government to tread carefully in assailing any assertions that the contractors might make about their future cost structures. The beauty of competitive bidding is that it tends to reveal long-term sustainable prices after repeated rounds, as the losers eventually drop out of the business. Mess with that dynamic too much—even on what better knowledge that the GAO thinks it might have—and competition drops off. Eager entrants like Oshkosh may grow discouraged, and stop bidding. If the government can’t follow market processes with something as widely bought and sold as a truck, then it’s looking squarely back-to-the-future of $500 toilet seats.